Petsmart
Hills Puppy The Right Start
Brand
ProjectHills Puppy The Right Start
Date
Jun 2026
Description
Petsmart presents this commercial spot for Hill's Science Diet, tracking the journey of a new puppy owner from adoption to their first grocery run. The film leans into a lifestyle-focused narrative, documenting the initial connection between owner and pet at an outdoor event before moving into the retail environment for nutritional planning. The production, handled by Greatergood, utilizes natural light to capture warm, intimate moments between the talent and the puppies. By employing a live-action technique, the project maintains a candid feel while highlighting the transition from the adoption experience to the store aisle.
Style
Horizontal, Commercial, Golden Hour
Techniques
Natural light
Industries
Grocery
Color
Jet Black
Beige
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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