Petsmart
Pets Don't Care
Brand
ProjectPets Don't Care
Date
Jun 2026
Description
Petsmart's 'Pets Don't Care' campaign centers on the bond between pet owners and their companions, utilizing a series of intimate portraits to explore themes of acceptance. Production company GREATERGOOD utilizes cinematic, moody lighting to capture a diverse cast of subjects alongside their cats and dogs. The commercial relies on a clean, live-action technique, setting each interaction against a dark, textured studio backdrop to maintain a consistent aesthetic. The project highlights the relationship between people and their pets within the specialty retail landscape.
Style
Horizontal, Cinematic, Moody, Clean
Industries
Specialty Retailers
Background
Textured Backdrop
Context
TVC / TV Commercial
Associated creatives
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