Petsmart's 'Pets Don't Care' campaign centers on the bond between pet owners and their companions, utilizing a series of intimate portraits to explore themes of acceptance. Production company GREATERGOOD utilizes cinematic, moody lighting to capture a diverse cast of subjects alongside their cats and dogs.
The commercial relies on a clean, live-action technique, setting each interaction against a dark, textured studio backdrop to maintain a consistent aesthetic. The project highlights the relationship between people and their pets within the specialty retail landscape.
