Petsmart
Sayido
Brand
ProjectSayido
Date
Jun 2026
Description
Petsmart presents Sayido, a commercial spot produced by GREATERGOOD that tracks the evolving bond between a couple and their golden retriever. The narrative moves from quiet, intimate moments in a living room to interactive outdoor play and structured training exercises within a retail setting. The production utilizes live-action technique to capture candid interactions, anchored by a visual palette of warm lighting and golden hour tones. The cinematography prioritizes close-up shots to emphasise the connection between the subjects and their pet throughout the residential and training environments.
Style
Horizontal, Cinematic, Warm, Golden Hour
Color
Chocolate
Camel
Background
Living Room
Context
TVC / TV Commercial
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