Petsmart's 'Make Merry Memories' holiday commercial frames the connection between owners and their companions within domestic, festive settings. Directed by the team at Deutsch LA, the production leans into a clean aesthetic to capture candid interactions in home environments.
The film features a series of vignettes, including kitchen scenes and holiday-themed play, utilizing warm lighting and domestic interior backgrounds to ground the narrative. With production by Tomorrow and support from The Roots Production Service, the project leverages live-action techniques to emphasize the interactions between the cast and animals, creating a series of composed, natural light sequences throughout.
