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Graphic design brand identity featuring bold white serif typography on a green background with microscopic imagery.
Graphic design brand identity featuring bold white typography and green overlay shapes on a muted green textured background.
Brand identity graphic design layout featuring green blocks and architectural arches for Perth Institute of Contemporary Arts
Bold white PICA typography on a green patterned banner displayed outdoors against a dark wall
Before and after typographic comparison showing a brand identity redesign for the Perth Institute of Contemporary Arts on white.
Gallery installation view showing a digital screen displaying a crowd scene with the text TIME SPACE, set in a white and black room.
Split composition featuring a white wall with typographic text on the left and a brick building exterior with green windows on the right
Posters for Perth Institute of Contemporary Arts on textured concrete wall featuring green typographic text and woman face
Graphic design brand identity collateral for Perth Institute of Contemporary Arts featuring green panels, typography, and imagery
Graphic design brand identity posters featuring the Perth Institute of Contemporary Arts typography and imagery
Graphic design brand identity featuring bold white serif typography on a green background with microscopic imagery.
Graphic design brand identity featuring bold white typography and green overlay shapes on a muted green textured background.
Brand identity graphic design layout featuring green blocks and architectural arches for Perth Institute of Contemporary Arts

Perth Institute of Contemporary Arts Brand Identity 2024

About

The brand identity for the Perth Institute of Contemporary Arts centers on a cohesive system defined by bold, custom typography and a distinct monochromatic green and white palette. Designed by Block, the visual language draws inspiration from the historic architectural details of the institution's building, incorporating grid-based layouts and negative space that mimic the site's characteristic arched forms. The project spans a broad array of touchpoints, ranging from environmental signage and exhibition posters to digital web platforms. Throughout the system, clean graphic elements such as geometric panels and directional arrows are used to organize information while maintaining a structured, institutional feel. The identity successfully integrates photography and architectural motifs to align the institute's physical presence with its contemporary cultural programming.

Brand

Perth Institute of Contemporary Arts

Credits

Block
Graphic Design

Styles

HorizontalCommercialCleanGraphic

Techniques

Typography
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