Perth Institute of Contemporary Arts Brand Identity 2024

About

This graphic design piece for the Perth Institute of Contemporary Arts presents a split composition featuring an interior wall on the left and a brick building exterior on the right. The left side displays a clean white wall with an orange directional arrow and the text PICA IS Universal. The right side features a red brick architectural facade with green-tinted windows, string lights, and the text PICA IS Local alongside figures in the lower right corner. Green graphical elements anchor the bottom edge of the frame across both sections. The work was created by Block as part of a brand identity project.