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ProjectBrand Identity
Before and after typographic comparison showing a brand identity redesign for the Perth Institute of Contemporary Arts on white.

Brand Identity 2024

Associated creatives

Block
BlockGraphic Design

Tags

brand identitytypographylogotypelogo designgraphic design

Description

This graphic design image showcases a before and after brand identity project for the Perth Institute of Contemporary Arts. The left side displays the original clean, minimalist PICA text logo and full name in a standard sans-serif typeface. The right side reveals the updated logotype featuring distinctive, geometric, custom typography arranged neatly across two lines against a solid white background.

Style

Horizontal, Commercial, Minimalist

Techniques

Typography

Industries

Digital Media & Publishers

Color

Jet Black (20%)
Pure White (80%)

Background

White Seamless

Context

Website / Web