ProjectBrand Identity

Perth Institute of Contemporary Arts Brand Identity 2024
Associated creatives
Tags
Description
A horizontal outdoor banner displays the bold white typography spelling PICA against a vibrant green patterned background. Smaller secondary text runs vertically alongside the large letterforms, indicating the full name Perth Institute of Contemporary Arts. The signage is mounted outdoors on a dark architectural surface above a concrete sidewalk. The composition relies on clean graphic design and high-contrast lettering to establish visual impact.
Style
Horizontal, Commercial, Graphic
Techniques
Typography
Industries
Festivals & Events
Color
Pure White (50%)
Olive (50%)
Context
Advertising Campaign