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White t-shirt displayed flat against a black background featuring handwritten cursive poetry and a printed text block on the back

Personal Effects Brand Identity 2022

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Description

This image presents the back view of a plain white t-shirt displayed against a solid black background as part of the Brand Identity project for Personal Effects. The garment features handwritten cursive text spanning the upper back, along with an incorporated printed text block positioned centrally. Graphic design was contributed by Studio Lowrie, incorporating poetry by Harold Bennett. The clean composition highlights the apparel graphics and typography.

Style

Horizontal, Commercial, Clean

Industries

High Street Fashion

Color

Pure White (90%)
Jet Black (10%)

Background

Black Seamless

Context

Lookbook