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BrandPersonal Effects
ProjectBrand Identity
Close-up of a white t-shirt featuring black handwritten script and small credited typography on the sleeve.

Personal Effects Brand Identity 2022

Associated creatives

Studio Lowrie
Studio LowrieGraphic Design
Harold Bennett
Harold BennettPoem

Tags

white t shirtwhite t-shirtt shirtt-shirthandwritten scriptscript t shirtscript t-shirt

Description

This detail shot showcases a white t-shirt from the Personal Effects brand identity project, featuring expressive black handwritten script across the fabric. A smaller block of credited text on the sleeve notes design by Studio Lowrie and writing by Harold Bennett. The garment is set against a stark, high-contrast background that emphasizes the crisp textile and dark typography.

Style

Horizontal, Commercial, Clean, Minimalist

Techniques

Typography

Industries

Designer Fashion

Color

Pure White (80%)
Jet Black (20%)

Background

Black Seamless

Context

E-commerce / Product