PepsiCo (Bluebird)

Dec 2024

PepsiCo Bluebird's "Share a Bit of Joy" campaign centers on the intimate moments of home life, framing the snack brand within a relaxed, domestic context. The commercial follows a man and woman sharing a living room, contrasted with solo scenes that highlight a quiet home environment. The production leans into a cozy aesthetic, utilizing warm interior lighting and golden hour tones to establish the mood. Captured through a live-action technique, the cinematic footage focuses on the sensory experience of a quiet afternoon at home. The project was developed by Special New Zealand, with production handled by Scoundrel and post-production by Toybox. Additional contributions to the soundscape were provided by Liquid Studios and Music Mill, with media strategy overseen by OMD.

Horizontal, Cinematic, Warm, Golden Hour

CPG / Packaged Food

Living Room

TVC / TV Commercial