PepsiCo (Bluebird): Share a Bit of Joy

Brand

Date

Dec 2024

Description

PepsiCo brand Bluebird presents 'Share a Bit of Joy', a CPG commercial centered on domestic connection. The film captures quiet, everyday moments between a man and a woman as they relax in a living room, juxtaposed against scenes of a solo walk through a home interior. Developed in collaboration with agency Special New Zealand, the spot leans into a cinematic, warm aesthetic to build its domestic atmosphere. With production by Scoundrel (Australia) and post-production by Toybox, the piece relies on a live-action technique to ground the narrative in a cozy, relatable setting. Sound design and music were provided by Liquid Studios and Music Mill, with media planning handled by OMD.

Style

Horizontal, Cinematic, Warm, Golden Hour

Industries

CPG / Packaged Food

Color

Forest Green

Camel

Jet Black

Background

Living Room

Context

TVC / TV Commercial