Pepsi Max The Choice - Super Bowl Ad - VFX Breakdown 2026

Description

This visual effects breakdown showcases the creature design and digital post-production for the Pepsi Zero Super Bowl commercial, The Choice. The sequence demonstrates the progression from live-action reference capture—featuring an actor in a white practical bear suit on set—to concept sketches, 3D anatomical studies, fur grooming, and photorealistic CGI polar bear rendering. The finished commercial scenes depict the digital polar bear performing a blind taste test between soda cans in a high-key, minimalist white environment.