Home
·Projects
·Pedro del Hierro
·2026
·Organic Architecture S/S 26 Campaign

Diptych featuring a man in a rust polo shirt against palm stems and a woman seated in a white top and green skirt outdoors.

Model Pau Ramis leaning against an organic curved concrete structure wearing a tailored beige blazer and white trousers.

Man leaning on a concrete staircase wearing a striped polo shirt next to a woman standing in a white blouse and dark trousers

Man and woman posing outdoors against a stone wall for the Pedro del Hierro S/S 26 campaign

Black and white Polaroid portrait of model Pau Ramis looking over his shoulder in the Pedro del Hierro S/S 26 campaign.

Two models leaning against a white wall outdoors with a coastal background for Pedro del Hierro.

A man and a woman posing outdoors, leaning against a weathered stone wall for the Pedro del Hierro campaign.

Man wearing sunglasses and a white shirt against a textured stone wall, with an architectural landscape view above.

Pedro del Hierro Organic Architecture S/S 26 Campaign 2026

About

For the Pedro del Hierro Organic Architecture S/S 26 campaign, the brand leans into a sophisticated dialogue between high-end sartorial design and the raw, tactile nature of the built environment. Through the lens of photographer Carlos Garcia, the project transforms luxury fashion houses aesthetic standards into a meditation on structure, light, and materiality. Featuring model Pau Ramis, the editorial imagery navigates a landscape where brutalist concrete, weathered stone, and organic foliage serve as the backdrop for a collection defined by crisp linens, tailored blazers, and minimalist silhouettes. The execution relies heavily on natural light to emphasize the layered textures of the garments against the rugged architectural surfaces, creating a visual rhythm that feels both timeless and grounded. Techniques such as cinematic composition and an analogue, polaroid film aesthetic introduce a sense of intimacy and intentional imperfection, grounding the polished wardrobe in a tactile, human reality. By balancing expansive, monochromatic architectural shots with close-up lifestyle portraiture, the campaign captures a serene, high-end atmosphere. It is an exploration of form where the interplay of neutral tones and organic motifs serves to elevate the label's identity, effectively blending modern minimalism with a warm, mediterranean sensibility. The resulting work stands as a cohesive testament to the intersection of fashion and environment, maintaining a poised, commercial polish while remaining deeply rooted in a curated, natural aesthetic.