H&M: H&M Woman - Accessories New Arrivals
Brand
Date
Jun 2025
Description
H&M presents its latest collection of accessories through a minimalist fashion campaign featuring model Caitlin Soetendal. The work emphasizes clean, commercial aesthetics, utilizing soft, directional light to highlight the intricate details of the seasonal jewellery, eyewear, and structured apparel pieces. Photographed by Carlos Garcia, the series maintains a consistent visual identity across a range of close-up portraits and full-body compositions. Casting direction by Nathan Couzins pairs the collection’s accessories with tailored separates and casual staples, while hair styling by Linda Shalabi and makeup by Ignacio Alonso support the project's natural, polished appearance.
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