Brunello Cucinelli: Brunello Cucinelli - Transeasonal Campaign

Jul 2025

The Brunello Cucinelli transeasonal campaign presents a refined study in luxury tailoring, blending neoclassical architecture with lush botanical environments. Captured by photographer Daniel Archer, the series highlights the brand’s focus on tactile, intricate textiles and seasonal layering through a series of editorial portraits. Featuring models Hyunji Shin and Pau Ramis, the campaign utilizes a glasshouse and architectural conservatory setting to frame the collection. The imagery employs a palette of earthy, muted tones and natural light, leaning into an aesthetic that emphasizes raw texture and classic form. Stelios Chondros and Claire Urquhart provided hair and makeup styling, maintaining a clean, understated look that complements the structured garments. The work leans into editorial and commercial styles, relying on soft, diffused lighting and grainy, tactile finishes to document the collection’s transition between seasons.