This beauty campaign for H&M focuses on high-fidelity portraiture, highlighting a range of natural skin textures and minimal, polished makeup looks. Shot against a crisp white seamless background, the imagery prioritizes clarity and focus on the subjects, utilising precise beauty lighting to define facial features and radiance.
Photographed by Carlos Garcia, the project maintains a consistent aesthetic across several studio sessions. The creative direction relies on natural skin finishes and curated hair styling, with makeup artistry provided by Ignacio Alonso. Casting, directed by Rita Ornellas, features models Ajak Dhieu and Peng Chang, among others, to anchor the commercial aesthetic.
