Logo

H&M: H&M BEAUTY

Brand
H&M
Date

Oct 2024

Description

This beauty campaign for H&M focuses on high-fidelity portraiture, highlighting a range of natural skin textures and minimal, polished makeup looks. Shot against a crisp white seamless background, the imagery prioritizes clarity and focus on the subjects, utilising precise beauty lighting to define facial features and radiance. Photographed by Carlos Garcia, the project maintains a consistent aesthetic across several studio sessions. The creative direction relies on natural skin finishes and curated hair styling, with makeup artistry provided by Ignacio Alonso. Casting, directed by Rita Ornellas, features models Ajak Dhieu and Peng Chang, among others, to anchor the commercial aesthetic.

Style

Vertical, Commercial, Clean

Techniques

Beauty Light

Industries
Cosmetics
Background

White Seamless

Context

Advertising Campaign

5000+ creatives to discover

Sign up to gain access to the entire directory. It’s free.

Visie is a curated library of creative professionals.
Trusted by