H&M

Oct 2024

H&M Beauty introduces a series of high-end cosmetic portraits featuring models Ajak Dhieu and Peng Chang. Photographed by Carlos Garcia, the campaign focuses on minimalist aesthetics and skin radiance, set against a consistent white backdrop. The series prioritizes a polished look, relying on high-key beauty light and macro-focused compositions to emphasize natural skin textures and defined facial features. Ignacio Alonso provides the makeup artistry, centering on glowing, clean palettes and subtle gloss applications. With casting directed by Rita Ornellas, the campaign utilizes a clean, vertical editorial style to showcase cosmetic product applications.

Vertical, Commercial, Clean

Beauty Light

Cosmetics

White Seamless

Advertising Campaign