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BrandPedro del Hierro
ProjectOrganic Architecture S/S 26 Campaign
Man wearing sunglasses and a white shirt against a textured stone wall, with an architectural landscape view above.

Pedro del Hierro Organic Architecture S/S 26 Campaign 2026

Associated creatives

Carlos Garcia
Carlos GarciaPhotographer
Pau Ramis
Pau RamisModel

Tags

man in sunglassesman wearing sunglassessunglassesman in white shirtwhite shirtmale model

Description

This editorial image for the Pedro del Hierro Organic Architecture S/S 26 campaign features model Pau Ramis photographed by Carlos Garcia. The composition presents a diptych layout, combining a top frame of a brutalist architectural structure with a figure silhouetted in a glass-walled interior overlooking a terrace, and a bottom frame showing a close-up of a man wearing dark sunglasses and a light-coloured collared shirt against a textured concrete wall. The moody lighting and desaturated color grading emphasize the raw, tactile qualities of the modern concrete architecture and natural stone. The overall aesthetic balances structural precision with cinematic atmosphere.

Style

Editorial, Vertical, Desaturated, Earthy

Techniques

Analogue / film

Industries

Designer Fashion

Color

Pure White (70%)
Jet Black (30%)

Background

Concrete Texture

Context

Advertising Campaign