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Man wearing sunglasses and a white shirt against a textured stone wall, with an architectural landscape view above.

Pedro del Hierro Organic Architecture S/S 26 Campaign 2026

About

This editorial image for the Pedro del Hierro Organic Architecture S/S 26 campaign features model Pau Ramis photographed by Carlos Garcia. The composition presents a diptych layout, combining a top frame of a brutalist architectural structure with a figure silhouetted in a glass-walled interior overlooking a terrace, and a bottom frame showing a close-up of a man wearing dark sunglasses and a light-coloured collared shirt against a textured concrete wall. The moody lighting and desaturated color grading emphasize the raw, tactile qualities of the modern concrete architecture and natural stone. The overall aesthetic balances structural precision with cinematic atmosphere.

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Concrete Texture

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Advertising Campaign