PayID: Easy As
Brand
Date
Dec 2024
Description
The 'Easy As' commercial spot for PayID highlights the convenience of the payment service through a character-driven narrative. Developed by creative agency Mr Wolf and production company Otto Empire, the film centres on the everyday challenge of recalling bank account details. The project uses a blend of live-action technique and integrated VFX / visual effects to bring its central character—a man wearing a large goldfish mask—into a domestic setting. The warm aesthetic is established through soft interior lighting and a contemporary kitchen environment, grounding the surreal premise within a relatable home scene.
Style
Horizontal, Commercial, Warm
Techniques
VFX / visual effects
Industries
Color
Navy
Beige
Background
Living Room
Context
TVC / TV Commercial
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.