PayID

Easy As

Brand

Date

Dec 2024

Description

PayID highlights the simplicity of modern digital payments in this commercial campaign, 'Easy As.' Produced by Otto Empire with creative direction from agency Mr Wolf, the spot frames the frustration of remembering complex banking details through a humorous, domestic lens. The narrative uses live-action technique and integrated VFX / visual effects to bring the central character, adorned in a goldfish mask, into a realistic kitchen environment. The execution leans into warm domestic lighting and a naturalistic setting to contrast the absurdity of the protagonist with the mundane act of splitting a dinner bill. Post-production duties were handled by Fin Design + Effects, ensuring a polished finish that underscores the project's accessibility and clear messaging for the banking and finance sector.

Style

Horizontal, Commercial, Warm

Techniques

VFX / visual effects

Industries

Banking

Color

Navy

Beige

Background

Living Room

Context