The 'Easy As' commercial spot for PayID highlights the convenience of the payment service through a character-driven narrative. Developed by creative agency Mr Wolf and production company Otto Empire, the film centres on the everyday challenge of recalling bank account details.
The project uses a blend of live-action technique and integrated VFX / visual effects to bring its central character—a man wearing a large goldfish mask—into a domestic setting. The warm aesthetic is established through soft interior lighting and a contemporary kitchen environment, grounding the surreal premise within a relatable home scene.
