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ProjectPaul Smith Summer 2025 Campaign
Edoardo Sebastianelli riding a vintage red bicycle against a stone wall for the Paul Smith Summer 2025 campaign.

Paul Smith Paul Smith Summer 2025 Campaign 2025

Associated creatives

Paul Smith
Paul SmithDesigner
Jonathan Daniel Pryce
Jonathan Daniel PrycePhotographer
Ben Schofield
Ben SchofieldFashion Editor/Stylist
Matthew Mumford
Matthew MumfordArt Director
Kim Rance
Kim RanceHair Stylist
Mel Arter
Mel ArterMakeup Artist
Edoardo Sebastianelli
Edoardo SebastianelliModel

Tags

man riding bicycleman riding bikeman on bicycleman on bikeman cyclingmale model riding bicyclemale model riding bikemale model cyclingEdoardo Sebastianellivintage bicyclered bicyclered bikepatterned short sleeve shirtshort sleeve shirtpatterned shirtrelaxed trousers

Description

Edoardo Sebastianelli rides a vintage red bicycle outdoors against a rustic stone wall for the Paul Smith Summer 2025 campaign. Photographed by Jonathan Daniel Pryce with fashion styling by Ben Schofield and art direction by Matthew Mumford, the model wears a patterned short-sleeve shirt and relaxed trousers. Hair styling by Kim Rance and makeup by Mel Arter complete the look, captured in natural daylight.