Patagonia
30 Years in ireland
Brand
Project30 Years in ireland
Date
Feb 2025
Description
Patagonia explores its connection to the Irish landscape in this brand film, 30 Years in Ireland. The project captures the intersection of outdoor performance apparel and the rugged, unpredictable elements of the Atlantic coast. Produced by Bodacious, the footage focuses on activities ranging from coastal surfing to river fishing. Through the use of live-action techniques and desaturated tones, the work leans into an atmospheric, cinematic aesthetic. Natural lighting highlights the raw textures of the shorelines and misty terrain, grounding the brand within the specific environment it inhabits.
Style
Horizontal, Cinematic, Desaturated
Techniques
Analogue / film
Industries
Outdoor & Performance Apparel
Color
Navy
Slate
Background
Sandy Beach
Context
Brand Film / Corporate Video
Associated creatives
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