Patagonia: Home, Grown

Nov 2024

Patagonia presents Home, Grown, a documentary project that captures an intimate look at the brand’s commitment to sustainable land practices. The film centres on Yvon Chouinard, captured within a rustic, hay-filled barn, as he reflects on themes of business stewardship and waste reduction. Utilizing a documentary style and natural light, the cinematography leans into an earthy colour grading to ground the narrative. The visuals balance tight, reflective portraiture with expansive, aerial views of agricultural fields, emphasizing a connection between the brand and the land through a raw, live-action approach.

Documentary, Horizontal, Monochrome, Warm

Analogue / film, Natural light

Textured Backdrop, Commercial Office

Brand Film / Corporate Video