Mercedes Benz: Karl-Benz
Brand
Date
Feb 2025
Description
Mercedes-Benz leans into the legacy of its automotive origins with the film Karl-Benz. The project charts a narrative trajectory between the brand's early horse-drawn heritage and its current position in the luxury automotive market, juxtaposing archival vehicle elements against contemporary showrooms. Directed with a cinematic aesthetic, the film blends live-action footage with atmospheric lighting to bridge different eras of design. The production features a sequence of dynamic cuts that transition from ambient evening scenes by a pool to the refined details of modern luxury vehicles, utilising a grainy finish to provide texture.
Style
Horizontal, Cinematic, Grainy
Industries
Color
Jet Black
Silver
Background
Garage
Context
Brand Film / Corporate Video
Associated creatives
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