Papaya: Play On

Dec 2024

Papaya’s campaign, Play On, captures an urban energy through a cinematic live-action technique. The project features two individuals swinging from rooftop chains, framed against a bustling city street to create a dramatic perspective. Produced by MJZ London, the spot utilizes warm lighting and VFX to integrate the rooftop action with the street-level environment. The soundscape and final post-production were handled by 750mph, Mr Pape, and nineteentwenty, resulting in a cohesive visual and audio presentation.

Horizontal, Cinematic, Warm

VFX / visual effects

Rooftop

TVC / TV Commercial