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Paddy Power Valentine's 2025

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Paddy Power channels a familiar romantic setting for its Valentine’s spot, centering on a couple’s dinner within a dimly lit restaurant. The commercial maintains a warm, intimate aesthetic through its live-action technique, focusing on the interplay between the diners and service staff. The project was developed by agency BBH London, with production handled by MindsEye. Post-production and VFX were managed by ELMNTL and Electric Theatre Collective, while sound design was provided by GCRS and media support by EssenceMediacom.

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