Ottolinger

Oct 2024

The Ottolinger Fall 2024 ad campaign serves as a masterclass in controlled disarray, grounding high-concept luxury fashion within the quiet, sun-drenched confines of a minimalist Berlin studio. Photographed by Heji Shin, the campaign leans into an evocative editorial aesthetic, where the tension between polished tailoring and intentional chaos creates a distinct visual language. Creative directors Christa Bösch and Cosima Gadient orchestrate a narrative that feels both cinematic and deeply intimate, utilizing the raw, unadorned surfaces of the space to emphasize the deconstructed silhouettes and intricate textures of the collection. The imagery frequently employs natural light to wash over the models, highlighting the stark contrast between sharp black blazers, fluid knitwear, and the unexpected additions of faux fur and graphic layering. With styling by Ursina Gysi and set design by Studio Britz, the composition captures a sense of detached elegance, often featuring scattered papers and discarded books that disrupt the pristine white walls and dark wooden floors. Through a combination of portrait-focused intimacy and wider lifestyle framing, the campaign positions the brand at the intersection of modern utility and artistic subversion. The inclusion of Armin Rafili as image director and editor ensures a cohesive, high-fashion finish, solidified by bold, sans-serif typography that anchors each frame, marking a refined evolution in the label's ongoing exploration of contemporary, unconventional luxury.

Editorial, Lifestyle, Editorial, Lifestyle

Natural light

Luxury Fashion Houses, Fashion, Fashion