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·Fall 2024 Ad Campaign

Model with long dark curly hair wearing green trousers and faux fur coat lounging on a sofa, with silver bag.

Model lying on a pale leather sofa wearing a tweed skirt and dark jacket, surrounded by scattered papers.

Two models reclining on a white leather lounge chair with scattered papers on a dark wooden floor.

Woman seated on white leather sofa wearing grey hooded coat and black strappy heels for Ottolinger Fall 2024 campaign

Model wearing a white shirt and cream skirt holding a green bag inside a room with a white sofa and books on the floor

Woman in dark blazer and skirt walking across a room in an apartment interior for Ottolinger Fall 2024 campaign

Woman with long dark hair wearing a black blazer standing indoors before large windows

Model wearing cream strapped top and trousers standing over another model lying on a wooden floor in a room

Woman in grey long-sleeve dress lying on a dark wooden floor inside a room

Close-up portrait of a woman with dark hair and blue collared shirt resting her head on her hand with the word OTTOLINGER overlaid.

Woman in a black blazer and strappy heels standing against a grey wall next to an open doorway

Woman standing in a minimalist room leaning against a white doorframe wearing a dark asymmetric coat and strappy heels

Ottolinger Fall 2024 Ad Campaign 2024

About

The Ottolinger Fall 2024 ad campaign serves as a masterclass in controlled disarray, grounding high-concept luxury fashion within the quiet, sun-drenched confines of a minimalist Berlin studio. Photographed by Heji Shin, the campaign leans into an evocative editorial aesthetic, where the tension between polished tailoring and intentional chaos creates a distinct visual language. Creative directors Christa Bösch and Cosima Gadient orchestrate a narrative that feels both cinematic and deeply intimate, utilizing the raw, unadorned surfaces of the space to emphasize the deconstructed silhouettes and intricate textures of the collection. The imagery frequently employs natural light to wash over the models, highlighting the stark contrast between sharp black blazers, fluid knitwear, and the unexpected additions of faux fur and graphic layering. With styling by Ursina Gysi and set design by Studio Britz, the composition captures a sense of detached elegance, often featuring scattered papers and discarded books that disrupt the pristine white walls and dark wooden floors. Through a combination of portrait-focused intimacy and wider lifestyle framing, the campaign positions the brand at the intersection of modern utility and artistic subversion. The inclusion of Armin Rafili as image director and editor ensures a cohesive, high-fashion finish, solidified by bold, sans-serif typography that anchors each frame, marking a refined evolution in the label's ongoing exploration of contemporary, unconventional luxury.