One&Only: Echoes of Palmilla

Oct 2025

Echoes of Palmilla is a travel and hospitality campaign for One&Only that draws on a sun-drenched, editorial aesthetic to capture the essence of the resort experience. Photographed by David Gomez Maestre with creative direction and direction by Edward James Lee, the imagery leans into a candid, nostalgic atmosphere, utilizing natural light and an analogue film technique to highlight resort-wear styling by Jake Sammis. The project features model Tyler Lough in a variety of coastal and architectural settings, from yacht decks and ocean vistas to textured, Mediterranean-inspired streetscapes. Through the use of golden hour lighting and authentic film grain, the visuals emphasize a leisurely, sun-warmed palette and intricate details like mosaic tile work and vibrant floral foliage.

Editorial, Vertical, Warm, Golden Hour

Natural light, Analogue / film

Advertising Campaign