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A person receiving a luxury spa treatment with four attendants on a lounger overlooking the ocean.
Man seated on a curved grey sofa talking on a phone next to a small white lamb in a luxury lounge
Man seated in an armchair surrounded by staff holding silver trays filled with blue evil eye amulets for Gstaad Guy and One&Only
A person receiving a luxury spa treatment with four attendants on a lounger overlooking the ocean.
Man seated on a curved grey sofa talking on a phone next to a small white lamb in a luxury lounge
Man seated in an armchair surrounded by staff holding silver trays filled with blue evil eye amulets for Gstaad Guy and One&Only

One&Only Gstaad Guy 2025

About

One&Only’s collaboration with the Gstaad Guy captures a series of resort-based vignettes that lean into luxury lifestyle storytelling. Across the series, the hospitality brand highlights the service-heavy nature of the guest experience, moving from serene spa sessions to curated lounge environments. Photographer Bastian Thiery utilizes bright, natural light and clean composition to emphasize the resort's aesthetic. Directed by Edward James Lee with fashion styling by Apostolis Gofas, the visuals balance surreal, choreographed staff arrangements with candid editorial portraits. The creative team explores the intersection of high-end travel and luxury hospitality through a series of composed, vertical portraits.

Brand

One&Only

Credits

Bastian Thiery
Photographer
Edward James Lee
Director
Apostolis Gofas
Fashion Editor/Stylist

Industries

Hotels

Styles

VerticalCleanEditorial

Techniques

Natural light
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