One&Only: Gstaad Guy

Brand

One&Only

Date

Jul 2025

Description

One&Only’s collaboration with the Gstaad Guy captures a series of resort-based vignettes that lean into luxury lifestyle storytelling. Across the series, the hospitality brand highlights the service-heavy nature of the guest experience, moving from serene spa sessions to curated lounge environments. Photographer Bastian Thiery utilizes bright, natural light and clean composition to emphasize the resort's aesthetic. Directed by Edward James Lee with fashion styling by Apostolis Gofas, the visuals balance surreal, choreographed staff arrangements with candid editorial portraits. The creative team explores the intersection of high-end travel and luxury hospitality through a series of composed, vertical portraits.

Style

Vertical, Clean, Editorial

Techniques

Natural light

Industries

Hotels

Color

Pure White

Context

Advertising Campaign