One&Only

Jul 2025

One&Only collaborates with digital personality Gstaad Guy for a lifestyle editorial series within the hospitality sector. Captured by photographer Bastian Thiery and director Edward James Lee, the campaign translates a luxury travel experience into a series of surreal, art-directed portraits. The execution relies on highly choreographed staging, balancing clean, natural light environments with distinct character-driven narratives. Fashion styling by Apostolis Gofas anchors the series in a polished, resort-ready aesthetic that spans tranquil spa settings and modern lounge interiors. These editorial visuals highlight a deliberate, high-end approach to travel brand storytelling.

Vertical, Clean, Editorial

Natural light

Hotels

Advertising Campaign