One&Only

Mar 2025

The Spirit of Kea is a visual campaign for One&Only that captures the serene, sun-drenched luxury of a coastal resort escape. Photographed by Haris Farsarakis under the creative direction of Edward James Lee, the imagery leans into a cinematic, editorial aesthetic that balances clean architectural lines with the organic textures of stone, water, and arid landscapes. The production features styling by Apostolis Gofas, with model Sumaya Hazarika fronting the campaign. Using natural light and analogue film techniques, the series emphasizes an open, airy atmosphere, shifting between bright daylight pool-side portraiture and the warm, golden hour hues of the Aegean. The work leans into a lifestyle-focused narrative, highlighting the intimate and relaxed essence of the travel experience.

Vertical, Warm, Editorial

Natural light, Analogue / film

Lookbook, Advertising Campaign