OM130

Mar 2021

The OM130 brand identity project establishes a cohesive visual language across both physical packaging and digital interfaces. The work leans into a minimalist aesthetic, utilizing a disciplined palette of white, red, and purple to frame custom typography and intricate Cyrillic script. Through 3D render and CGI techniques, the identity showcases an emphasis on clean geometric rhythm and structured layout grids. The system integrates commercial design principles with tactile elements, contrasting smooth surfaces and sculptural forms with sharp, high-contrast graphic applications. Motion graphics further extend this identity, employing fluid character transitions and kinetic text sequences. The project, encompassing a variety of typographic design and UI illustration approaches, was developed with creative input from Vanderbrand, Studio Najbrt, Tuman Studio, and UNWIND.

Horizontal, Commercial, Graphic