Old National Bank: Sweet Dreams
Brand
Date
Mar 2026
Description
Old National Bank’s commercial, Sweet Dreams, centres on a domestic moment in a nursery during the night. The spot follows a couple attempting to soothe an infant, balancing parenthood with the discovery of a banking bonus offer via smartphone. The production, featuring live-action technique, leans into a moody, low-key lighting aesthetic to build its domestic atmosphere. Developed in collaboration with agency and creative partner Schafer Condon Carter, alongside production efforts from Cutters Studios and Community Films, the campaign maintains a humorous, relatable tone throughout the horizontal format.
Style
Humorous, Horizontal, Commercial, Moody
Industries
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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