Old National Bank
Sweet Dreams
Brand
ProjectSweet Dreams
Date
Mar 2026
Description
Old National Bank’s 'Sweet Dreams' campaign captures a quiet moment of domestic life in a late-night nursery. The commercial features a couple balancing the demands of parenthood, finding a moment of reprieve through a banking bonus notification on a smartphone. Produced by Schafer Condon Carter, Cutters Studios, and Community Films, the project utilizes live-action technique to ground the narrative in a realistic setting. The production leans into moody, low-key lighting to establish an intimate atmosphere that underscores the humorous narrative beat.
Style
Humorous, Horizontal, Commercial, Moody
Industries
Banking
Background
Bedroom
Context
TVC / TV Commercial
Associated creatives
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