Jeep: Groundhog Day
Brand
Date
Sep 2020
Description
Jeep revisits a classic cultural narrative in this cinematic commercial, featuring actor Bill Murray reprising his role within a repeating timeline. The spot utilizes a live-action technique to capture the atmosphere of a snow-covered town, focusing on precise period-appropriate details and subtle environmental storytelling. Produced by O Positive, the project incorporates natural lighting and a structured narrative flow. Post-production and sound design were completed by a collaborative team including The Mill London, Another Country, and Cutters Studios, with agency creative direction provided by Highdive.
Style
Lifestyle, Horizontal, Cinematic
Industries
Context
TVC / TV Commercial
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