Olay: Maximize Us
Brand
Date
Apr 2023
Description
The Maximize Us campaign for Olay presents a series of vignettes centered on female empowerment, set within vibrant urban environments. Through a collection of snapshots, the film showcases women engaged in various activities, ranging from professional tasks at laptops to athletic pursuits like basketball and percussion.
Style
Vertical, Action, Cinematic, 1990s, Nostalgic
Techniques
Analogue / film
Industries
Context
Advertising Campaign, TVC / TV Commercial
Associated creatives
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