Brand
ProjectMax: Anthem
Olay Max: Anthem 2022
Associated creatives
Tags
Description
This dynamic commercial video project for Olay features a series of powerful vignettes highlighting diverse women breaking barriers, overcoming odds, and maximizing their potential. The montage includes varied scenes such as a woman confidently walking toward a bright doorway, typing at a computer, dancing gracefully, playing a drum in the street, and working with advanced robotics. The visual style incorporates cinematic lighting, film grain texture, and bold typography overlays presenting inspiring messages. Crafted by Badger & Winters with music and sound design by Yessian Music, the video delivers an empowering and high-energy narrative.