In Man vs. Machine, Family Style delivers a compelling visual narrative that expertly bridges the gap between luxury fashion and raw mechanical edge. This fashion editorial campaign, captured with precision by photographer Estelle Hanania, leans into a sophisticated juxtaposition where the structured, tactile nature of premium leather and tailored suiting meets the industrial grit of custom motorcycles. Set against the organic backdrop of serene woodland environments, the project thrives on the tension between these opposing worlds, utilizing natural light to elevate the rich textures of trench coats, suede jackets, and sharp menswear. The styling, helmed by Benoit Bethume, serves to ground the high-fashion ensembles in an adventurous, lived-in aesthetic, while the casting—curated by Anita Bitton and Richard Nguyen—brings a necessary intensity to the portraiture. Models Anamaria Cioboata, Fiona James, and Stephanie Cavalli anchor the narrative, their contemplative expressions and composed poses emphasizing the deliberate fusion of style and machine. With thoughtful grooming by hair stylist Perrine Rougemont and makeup artist Patrick Glatthaar, the imagery achieves a cohesive, cinematic quality. The result is a series of striking editorial portraits that manage to feel both grounded and aspirational, highlighting how meticulous craftsmanship in clothing design mirrors the intricate engineering of the bikes themselves, ultimately creating a modern, textured dialogue between human form and mechanical silhouettes.
