Odele: What's Your Perfect Match? - Moisture Mask
Brand
Date
May 2024
Description
Odele highlights its moisture mask in this commercial campaign, focusing on the sensory application and routine integration of the product. The piece follows a woman with curly hair as she navigates the steps of her hair care regimen, from the initial dispensing of the cream to its application on wet hair. Produced by SuperBloom House, the film utilizes a clean, minimal indoor studio setting to draw focus to product texture and hair health. The execution relies on warm natural lighting and live-action techniques to maintain a straightforward, instructional tone throughout the commercial format.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Off-White
Beige
Background
White Seamless
Context
TVC / TV Commercial
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