Odele: What's Your Perfect Match? - Moisture Repair S+C
Brand
Date
May 2024
Description
Odele highlights its Moisture Repair shampoo and conditioner in this commercial beauty campaign. The project centers on a minimal studio aesthetic, focusing on the application process and the texture of the model's curly hair. Produced by SuperBloom House, the film utilizes soft natural light and clean framing to emphasize the product packaging. The creative direction maintains a neutral, direct approach to product demonstration, capturing the product in use within a controlled, commercial environment.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Beige
Light Grey
Background
White Seamless
Context
Advertising Campaign
Associated creatives
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