Odele: What's Your Perfect Match? - Clarifying Shampoo
Brand
Date
May 2024
Description
Odele introduces their clarifying shampoo line through a series of commercial spots centered on diverse hair textures and healthy maintenance. The campaign leans into a minimalist aesthetic, featuring clean compositions and natural light within a neutral studio setting. Produced by SuperBloom House, the video emphasizes the product application process across various hair types. The visuals utilize live-action techniques to maintain a focus on the product and its integration into daily care routines.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light
Industries
Color
Off-White
Jet Black
Background
Set-dressed
Context
Advertising Campaign
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