Odele: What's Your Perfect Match? - Longform S+C
Brand
Date
May 2024
Description
Odele explores the intersection of personal care and minimalist design in this commercial project for their latest shampoo and conditioner range. The campaign highlights the product lineup through a series of rhythmic sequences, balancing close-up shots of the packaging with live-action demonstrations of the washing routine. Produced by SuperBloom House, who also led the creative direction and post-production, the project adopts a clean, contemporary aesthetic. The work emphasizes a natural styling process, utilizing a bright, uncluttered studio setting to draw focus to the textures and routine.
Style
Horizontal, Commercial, Clean
Industries
Color
Beige
Jet Black
Background
White Seamless
Context
Advertising Campaign
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