Odele: What's Your Perfect Match? - Leave-In Detangling Tonic
Brand
Date
May 2024
Description
This commercial video campaign for Odele introduces the Leave-In Detangling Tonic, highlighting its application on textured, curly hair. Through a series of close-up product shots, the film documents the styling and drying process, emphasizing product efficacy through a clean, accessible aesthetic. Produced by SuperBloom House, the spot utilizes live-action techniques and natural light to maintain a bright, minimal visual tone. The vertical-format execution is tailored for mobile viewing, focusing on the utility of the tonic within a daily haircare routine.
Style
Vertical, Commercial, Clean
Techniques
Natural light
Industries
Color
Beige
Navy
Background
Set-dressed
Context
Brand Film / Corporate Video
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