Odele: What's Your Perfect Match? - Flex Hair Gel
Brand
Date
May 2024
Description
Odele promotes its Flex Hair Gel in this commercial spot, highlighting application techniques for curly hair textures. The video features a talent demonstrating how to work the product into hair, focusing on natural bounce and definition within a brightly lit environment. Produced and directed by SuperBloom House, the campaign utilizes a live-action technique to capture the haircare routine. The vertical format is optimized for social engagement, emphasizing the product's performance through a warm, clear visual aesthetic.
Style
Vertical, Commercial, Warm
Industries
Background
Set-dressed
Context
TVC / TV Commercial
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