Odele: What's Your Perfect Match? - Air Dry Styler
Brand
Date
May 2024
Description
Odele introduces the Air Dry Styler in this commercial campaign, focusing on the application of the haircare product across diverse hair textures. The film leans into a clean, minimal aesthetic, utilizing soft light to maintain a neutral and approachable visual identity. Developed by SuperBloom House, who oversaw production, creative direction, and post-production, the project highlights the ease of the styling routine through close-up, live-action sequences. The narrative centers on the functional benefit of the cream, capturing the natural movement and finish of the hair in a studio environment.
Style
Horizontal, Commercial, Warm
Techniques
Soft Light
Industries
Color
Jet Black
Background
White Seamless
Context
Advertising Campaign
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