Oakley

Oct 2024

Oakley’s 'Born To Rewild' campaign highlights the brand's latest collection of technical performance apparel and eyewear. Captured by photographer Rory Griffin, the imagery centers on model Cai Yuyang across a series of studio and location-based compositions. The project juxtaposes futuristic sportswear silhouettes with natural, organic elements and brutalist architecture. Through a combination of soft, directional studio lighting and natural light, the campaign emphasizes the textural details of the technical gear, ranging from high-neck shell jackets to utility cargo trousers. The series maintains a consistent, clean aesthetic that leans into a blend of organic and futuristic design.

Commercial, Futuristic, Vertical

Outdoor & Performance Apparel

Advertising Campaign