Oakley: OAKLEY Born To Rewild

Oct 2024

Oakley’s 'Born To Rewild' campaign highlights the brand's performance apparel through a juxtaposition of architectural geometry and organic elements. Photographed by Rory Griffin, the imagery features model Cai Yuyang in a series of technical monochromatic sets, ranging from high-neck utility shells to structured cargo silhouettes. The series leans into a futuristic aesthetic, contrasting brutalist concrete structures and raw rock textures with lush, overgrown greenery. Through a mix of soft directional lighting and sharp natural sunlight, the work emphasizes the functional detailing of the eyewear and apparel. The campaign captures an editorial approach to performance gear in both studio and outdoor settings.

Commercial, Futuristic, Vertical

Advertising Campaign