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  • ·Oakley Born To Rewild Campaign with Cai Yuyang
Brand
Oakley
ProjectOAKLEY Born To Rewild
Model Cai Yuyang walks forward in a white hooded jacket, matching cargo pants, and sunglasses against sculptural concrete set pieces.

Oakley OAKLEY Born To Rewild 2024

Associated creatives

Rory Griffin
Rory GriffinPhotographer
Cai Yuyang
Cai YuyangModel

Tags

cai yuyangwhite hooded jacketwhite cargo pantshooded jacketcargo pantsdark sunglassessunglasseswhite sneakersasian man walkingasian manman walking

Description

Photographed by Rory Griffin for the Oakley Born To Rewild campaign, model Cai Yuyang walks through a surreal landscape of architectural concrete forms and sparse foliage. He wears an all-white ensemble consisting of a hooded technical zip jacket, relaxed cargo trousers, pale sneakers, and dark Oakley sunglasses. Hard directional sunlight casts dramatic, sharp shadows across the rugged ground and monoliths, highlighting the technical textures and futuristic silhouette.

Style

Horizontal, Commercial, Futuristic

Techniques

Hard Light

Industries

Outdoor & Performance Apparel

Color

Off-White (80%)
Jet Black (20%)

Background

Set-dressed

Context

Advertising Campaign