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Brand
Oakley
ProjectOAKLEY Born To Rewild
Model Cai Yuyang wearing an off-white technical hooded jacket and sleek sunglasses against a stylized outdoor backdrop.

Oakley OAKLEY Born To Rewild 2024

Associated creatives

Rory Griffin
Rory GriffinPhotographer
Cai Yuyang
Cai YuyangModel

Tags

cai yuyangoakley sunglasseswrap around sunglassessunglasseswhite technical jacketwhite hooded jacketwhite jackethooded shell jacketwhite performance jacket

Description

Model Cai Yuyang appears in an editorial portrait for the Oakley Born To Rewild campaign, photographed by Rory Griffin. He wears an off-white technical performance shell jacket with a high-neck hood, paired with futuristic wrap-around sunglasses and matching white athletic trousers. The composition features a bleached buzzcut against a composite backdrop combining raw rock textures, climbing greenery, and a gradient blue sky.

Style

Vertical, Commercial, Futuristic

Techniques

Soft Light

Industries

Outdoor & Performance Apparel

Color

Off-White (80%)

Background

Textured Backdrop

Context

Advertising Campaign