Oakley: Running Sucks, Runners Dont 45
Brand
Date
Dec 2025
Description
Oakley’s brand film, Running Sucks, Runners Don’t, explores the gritty cadence of urban athletic culture. The project focuses on the intensity of both early-morning training and nocturnal workouts, framing runners against city architecture and sunlit bridges. Produced as a high-energy, live-action commercial, the piece employs a desaturated cinematic colour palette to ground its narrative. The execution relies on rapid-fire editing and precise VFX work from the team at LOCKT, capturing a raw perspective on movement and endurance.
Style
Horizontal, Action, Cinematic
Techniques
VFX / visual effects
Industries
Color
Charcoal
Navy
Pure White
Background
Street
Context
Advertising Campaign, Brand Film / Corporate Video
Associated creatives
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