Wellhub
Terry Crews’ Crews
Brand
ProjectTerry Crews’ Crews
Date
Jul 2026
Description
Wellhub’s campaign, Terry Crews’ Crews, highlights a broad range of wellness activities through a high-energy series of vignettes. The commercial features Terry Crews as he navigates various fitness environments, including gym weightlifting, outdoor running, studio dance sessions, and paddle sports. The spot was produced by SURREAL HOTEL ARTS, with post-production and VFX handled by Bleach and sound design provided by Hefty. Utilizing live-action techniques, the project focuses on community-based fitness engagement across multiple settings.
Style
Horizontal, Commercial, Action
Industries
Fitness
Context
TVC / TV Commercial
Associated creatives
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