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Brand
NRMA
ProjectEvery Home Is Worth Protecting

NRMA Every Home Is Worth Protecting 2024

Associated creatives

Revolver / Will O'Rourke
Revolver / Will O'RourkeProduction
Droga5 ANZ, part of Accenture Song
Droga5 ANZ, part of Accenture SongAgency / Creative
Fin Design + Effects
Fin Design + EffectsPost Production / VFX

Tags

young boy riding bicycleyoung boyboy riding bicyclebicyclekoalakoala on utility poleutility pole

Description

This commercial spot by NRMA titled Every Home Is Worth Protecting captures a young boy riding a bicycle through an open rural field under a cloudy sky. He stops to observe a koala perched atop a wooden utility pole, later gathering supplies and riding past rural properties. The scenes feature natural daylight and desaturated, earthy color grading, emphasizing a narrative atmosphere. The cinematography presents observational sequences of the child interacting with his environment.