NRMA Blue App Launch 2025

About

This commercial video for the NRMA Blue app launch features various people driving and riding inside a car along wet, tree-lined roads and suburban streets. Close-up shots capture a hand interacting with a smartphone displaying the mobile application interface. The visual style utilizes natural lighting and cool color grading to create an observational and engaging narrative atmosphere. Produced by We Know Video for NRMA, the campaign highlights expanded member benefits.