Nouvelle Idée Brand Identity 2025

Description

A tattooed man is seated at a yellow retro diner table, holding a sandwich in hand while resting his feet up on the opposite bench. He is wearing a dark jacket over a white t-shirt, dark trousers, and white sneakers. The setting features wood-paneled walls, white tiled pillars, and a geometric tiled floor. Warm indoor lighting illuminates the scene, casting soft shadows and highlighting the textures of the interior surfaces. This commercial lifestyle portrait was created as part of the Brand Identity project for Nouvelle Idée, with photography by William Lapierre and Mathieu Lévesque.

Style

Lifestyle, Vertical, Warm, Clean

Techniques

Natural light

Industries

Restaurants

Color

Background

Café

Context

Advertising Campaign