Nouvelle Idée Brand Identity 2025

Description

This brand identity video project for Nouvelle Ideer features close-up footage of hands holding large, wrapped sandwiches accompanied by printed point-of-sale receipts from Renzo in Montreal. The dynamic visual sequence highlights various deli sandwiches with detailed textures of meat, cheese, lettuce, and dressings. Natural lighting enhances the warm, inviting tones of the food styling and paper packaging. The project credits include graphic design, 3D work, web development, photography, and casting.